Models Kartell-VictoriaGhost-1  Kartell-VictoriaGhost-2  Kartell-VictoriaGhost-3  Kartell-VictoriaGhost-4  Kartell-VictoriaGhost-5  Kartell-VictoriaGhost-6 

Kartell:ideas, design and facts

kartell's image and 59 years history are described through the company's products.

the development,the corporate strategies,the attention the company has paid to technology,the project and the desigh can be appreciated by observing the products kartell has designed.
kartell's products express the language and the atmosphere of the period in which they were created,but at the same time they are "contemporary articles",they incorporate many other values and messages and this is why they have become an integral part of our domestic scenario.
Created by a team of designers of international fame:Ron Aead,Anna castelli Ferrieri,Antonio Citterio,Michele De Lucchi,Patrick Jouin,Ferruccio Laviani,piero Llssoni,Vico Magistretti,Alberto Meda,Enzo Mari,Paolo Rizzatto ,Maarten Van Severen,Philippe Starck and Patricia Urquiola,Tokujin Yoshioka .A relationship that together wish Kartell has built up a privilged channel through the continuous exchange of ideas about projects and that has succeeded in developing at best the Company's potential in a tangible form.
Kartell's products communicate the Company's strategy, its growth and its evolution. Today, the products are distributed in 96 counteies throughout the world in 120 Kartell Flagships and more than 4,000 points of sale.
The history of Kartell's products and the Company's identity are described in a Museum in a tour consisting of more than 1,000 objects displayed in chronological order over a surface area of approximately 2,000 square metres.
Kartell's products have gained prestigious international awards during the 59 years in business, including 9'Compasso d'Ore'. The past,present and future intersect to describe the value of a trademark that represents the project, design and innovation.

Kartell:ideas, design and facts

Kartell was founded in 1949 by Giulio Castelli, a chemical engineer who graduated gaining the "Nobel Natta award", and started business by producing plastic articles: first of all car accessories, later turning to household goods, laboratory articles and lamps.

The articles produced comply with two challenges pursued by the Company:"to introduce plastic to the home" and to replace glass with plastics in the case of laboratory equipment.

Katell adopted an entirely innovative approach from the very begining to engineer its articles based on technological research and on design.

Kartell consolidated its identity in the '60s, paralle to the international success of the made in Italy design, by continuing to explore the versatility of plastics and to redefine the shapes and functions of its own articles.

Kartell identified new expressive capacities by focusing on the versatility of plastics, heightened by the ever-increasing bold technological challenges,proposing an "ad hoc" finish for each product. In this way articles were produced that met new needs and seduced by the appeal of their design.

The broader production range required a new commercial and distribution strategy. Points of sale were established throughout the world (Flagship, Shop, and Point) dedicated solely to the kartell product and characterised by an image that is strong and in harmony with the Company's image.

Finally, the Kartell Museum was founded in 1999,The initiative restores to the general public a tangible record of Kartell's history and is a statement of the Company's vocation for research.